Top 5 Social Apps Performance in Switzerland Q1 2025

In the first quarter of 2025, the top social apps in Switzerland showed varied performance metrics, highlighting interesting trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides insights into the digital landscape.

Instagram saw a notable fluctuation in weekly revenue, peaking at approximately $45K in early January before a gradual decline to around $27K by the end of March. Weekly downloads started strong with over 15K in the first week, decreasing to about 11K by the quarter's end. Active users remained relatively stable, with figures hovering around 1.3M throughout the quarter.

Facebook experienced steady weekly revenue, with a slight increase to $12.8K in early March. Downloads began at 9K, dipping to around 7K towards the end. Active users showed minor fluctuations, maintaining an average of 1.4M.

TikTok - Videos, Shop & LIVE demonstrated robust revenue performance, exceeding $1M in late March. Weekly downloads saw a gradual decrease from 13K to approximately 9K. Active users varied slightly but remained near 900K.

Threads maintained consistent downloads, starting at 16K and ending at 13K. Active users showed growth, rising to over 478K by the end of the quarter.

小红书 — 你的生活兴趣社区 exhibited a sharp rise in downloads early in the quarter, peaking at 45K before dropping to just over 300. Revenue remained minimal, with a peak of $422. Active users increased from 6K to 7.5K.

For more detailed insights into these apps and others, visit Sensor Tower for comprehensive analytics.